16 February, 2009

This post is in: Birmingham, Rant!

Big City Plan: consultation or control freakery?

Birmingham’s Big City Plan is an ambitious project to reshape Birmingham for the next twenty years. Not just little bits of it, but lots of very, very big bits. It’s a very, very big deal.

A group of us wanted to help the process of engaging public opinion, because we felt the documents produced by Birmingham City Council were difficult to understand. So we took it upon ourselves to re-write it in plain English, make it available online for comment on www.bigcitytalk.org.uk, and liaise with the Council on how best to feed back to them any information that we gathered.

I’ve been putting off writing this post because I was uneasy about voicing my opinion. I wanted to be positive and encouraging, but my experiences were leaving me tired, deflated and deeply discouraged.

But now the public consultation is officially over.

That’s right: the citizens of Birmingham, whether they knew it or not (probably not; who ever takes notice of a poster on a lamp-post, let alone takes down the web address?), have had their chance to feed back on the Work in Progress (pdf) document that outlines the Council’s plans. Hark! Can I hear alarm bells already? Surely that extensive document should have been written after a consultation, not before: otherwise what is there to consult on?

Indeed, when we started re-writing the document it became quickly apparent that the thinking behind it was very muddled. For a start, in each section is a bit of background information followed by a number of options. Who are these options for? If they’re for the reader does that mean we’re going to be asked to vote on which of them is implemented? Probably not, because actually the options appear to be nothing more than a wish-list dependent on budget. In which case they’re not ‘options’ at all and so should not have been included in the document in the first place.

Then there’s the language. Remember that we were re-writing this in our free time, voluntarily: we are intelligent, enthusiastic individuals, unusually keen to engage with civic life. Yet even we found it incomprehensible, jargonistic and alienating. And there were only six of us. How on earth do they expect to enthuse the other million residents of Birmingham?

And then there are the acronyms that weren’t explained, and the inconsistent numbering of sections in different documents (a consultation leaflet was also produced which, confusingly, didn’t match the structure of the Work in Progress document).

The crazy thing is that it’s not hard. Producing a consultation document that the average member of the public can understand is easy, if you really care. Birmingham itself has plenty of top class graphic communicators, journalists, copywriters and sub-editors. The Big City Plan is such a massive undertaking that there are, presumably, the financial resources to make sure the public is consulted properly. It seems that it’s just the will that isn’t there.

Add to this the disturbing disdain shown by Birmingham Council Leader Mike Whitby, and you could be forgiven for thinking the council actually wants to alienate its citizens.

The truly depressing bit is that it isn’t a conspiracy. I truly believe there are lots of people in the council who really want this to work. But the bureaucracy of Birmingham City Council seems incapable of understanding how public engagement works.

Instead of talking and listening to people, they want to control. Take for example the Council recently banning its employees from using Facebook, which the Post reported by singling out two members of the Communications team. If a communications team isn’t allowed to use the popular methods of communication, then it’s being prevented from doing its job. Yet rather than encourage understanding and best use of these new technologies and methods of working, the council simply seems to try ignoring them.

So we’ll just have to see what happens. I hope they know what they’re doing, and that they’ve learnt some lessons for next time. At least they have now acknowledged, and taken custody of, the information we gathered through the bigcitytalk website.

Note

This post was originally drafted two weeks ago. Since then there have been a few public consultation meetings (although after the official closing date).

A number of other people were involved in the Big City Talk project, in particular Nick Booth, Jon Bounds, Julia Gilbert, Nicky Getgood and Stef Lewandowski.

Birmingham,Rant!

3 Responses to “Big City Plan: consultation or control freakery?”

  1. FionaH says:

    Yeah; it all seems like a bit of a gesture rather than an actual desire to really consult with the public. Admittedly there’s no pleasing everyone all the time and if the Council took absolutely everyone’s opinion into consideration it would be chaotic. But at least there ought to be clearer communication and some form of 2-way influence?

      

    • Michael says:

      Thanks Fiona. I think clearer communication is the key. That should include having a clear internal strategy that everyone in the organisation is expected to follow, based on a clear purpose. In this case the Council seemed to keep changing its mind (for example, the website changed its mind about the nature of ‘consultation’ halfway through it), and clearly some members were free to ride rough-shod over the process.

        

  2. Great post!  I know we both groaned audibly over re-writing this thing, it was bloody hard, slow, horrible work.  I’ll never forget us spending a good three-quarters of an hour and a good helping of red wine trying to decipher one sentance.  It’s easy to see why The Big City Plan bred some cycnism along the lines of ‘our opinions don’t count really’.  Hopefully those hours we put in will mean some of the people put off by the original will have their opinions heard.  Fingers crossed.

      

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