Sheep Dip: How not to use Twitter: HabitatUK as a case study

Sheep Dip is where I dip my hooves into the murky waters of the internet and pluck out an interesting, useful or just plain whacky titbit for your delectation.

How not to use Twitter: HabitatUK as a case study

22 June, 2009

The furniture shop Habitat recently made a very wobbly entrance into Twitter, by not appreciating the norms that have evolved there. Not good for a trusted brand; although even with the disgust voiced by some in the community I doubt it’s damaged their business particularly.

However, the episode did spawn this blog post, which – as well as lambasting Habitat for getting it wrong – has some good tips for making productive use of corporate mistakes on Twitter (and indeed any other space in which an organisation has a presence).

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