Sheep Dip: A world without newspapers

Sheep Dip is where I dip my hooves into the murky waters of the internet and pluck out an interesting, useful or just plain whacky titbit for your delectation.

A world without newspapers

1 March, 2010

A very good piece by David Schneiderman on the effect of the internet on journalism. I particularly like his 'Final Perspective', which I think applies to organisations acroos sectors:

"Many of the fundamental, underlying principles of effective public relations remain unchanged by this emerging world without newspapers.

"But make no mistake, the revolution is indeed here.

"And that fact makes it all the more imperative that every institution affected by this revolution not miss the boat in adapting its communications capabilities to this new reality."

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