Sheep Dip: "Mad Libs" Style Form Increases Conversion 25-40%

Sheep Dip is where I dip my hooves into the murky waters of the internet and pluck out an interesting, useful or just plain whacky titbit for your delectation.

"Mad Libs" Style Form Increases Conversion 25-40%

8 March, 2010

This is really interesting, because I always assumed that online registration forms were easier to use if their components were separated clearly.

This post suggests that in fact a narrative paragraph containing the form fields in-line is more likely to encourage use.

Thanks to Martin Black for drawing my attention to this on Twitter.

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