September 2010

What works for dogs in social media doesn’t necessarily work for citizens

  • September 10, 2010 at 5:39 pm
  • Categories: Digital engagement,Social media

  • Lots of people in the voluntary sector will tell you that your organisation should be using Twitter*, and that it’s easy to engage with your audience by doing so. What many seem to overlook is that while Twitter may well be a useful tool for your work, there is no ‘one size fits all’ model [...]

The Electronic Civic Council encourages you to create your own digital ‘blue plaques’

  • September 7, 2010 at 6:50 pm
  • Categories: communication

  • Last night I set up the Electronic Civic Council. It’s aim is to encourage people to use geo-location tools to share historical or civic information about places. It came from a chat with Jon Bounds, who in turn had been chatting with Jez Collins about spreading music-related trivia. It’s a bit of fun really, but [...]

A web presence can be a bit like a public park

  • September 7, 2010 at 6:00 pm
  • Categories: communication

  • A good web presence is a bit like a large public park: it has a main entrance, possibly one or two franchises, and clear indications that you’re inside it. I’ve recently been struggling a bit with explaining why I think an organisation’s web presence need not be concentrated onto one ‘front page’, and this analogy [...]