Design

Coca-Cola: clever, or morally bankrupt?

  • February 20, 2007 at 11:24 pm
  • Categories: Design

  • Last night I went to a presentation by a ‘branding expert’. He cited Coca-Cola, saying how clever they were to re-brand Santa Claus, commercialise Christmas, and at one point to get a bottle of Coke into the hands of every serving US soldier. Are those achievements really ‘clever’? Plenty of creative ideas are mooted every [...]

Letters

  • May 25, 2005 at 8:07 am
  • Categories: Design

  • I went to to what was probably an interesting lecture last night. Some chap, a typographer, had become fascinated with inscriptions on Welsh stones dating to about 400AD. So he’d wandered around Wales taking ‘squeezes’ (a sort of advanced form of rubbing) from these various stones. I tried not to fall asleep. The long words, [...]

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