Tag: business

Charity communications evangelists, be careful: you may be putting us off

  • February 23, 2012 at 9:02 pm

  • It’s dawned on me suddenly that I’m a bit fed up. I’m a bit fed up with people telling me about the great ways that charities are using digital media. The reason they do it is, of course, highly laudible: they want to help other charities and show them what’s possible. Many people are being [...]

On free stuff for charities: suitability, expectation and value

  • February 22, 2012 at 8:45 am

  • Someone complained to me recently that he couldn’t give his product away. His company had developed a tool that it was offering to charities for free, but no-one was taking advantage of it. He was quite indignant, implying that charities should be grateful for anything they’re given. My reply was that maybe they didn’t need his [...]

So this is what I do…

  • August 6, 2009 at 11:26 pm

  • I find it exceptionally difficult to believe that I have any skills of note, and keep meaning to force myself to try and audit them just to check. So here I’ve spelled out what I do in my day job, and some of the challenges I’ve faced. Although I’m still not sure I know any [...]

How not to use Twitter: HabitatUK as a case study

  • June 22, 2009 at 5:17 pm

  • The furniture shop Habitat recently made a very wobbly entrance into Twitter, by not appreciating the norms that have evolved there. Not good for a trusted brand; although even with the disgust voiced by some in the community I doubt it’s damaged their business particularly. However, the episode did spawn this blog post, which – [...]

Making sense of Birmingham’s creative community

  • March 18, 2009 at 1:44 am

  • I’ve started a fledgling blog to help me make sense of Birmingham’s creative organisations; of the different names and acronymns that crop up when people talk about Birmingham’s various ‘creative’ and ‘social media’ groups (the two seem to overlap an awful lot). This started from a comment I posted on Paradise Circus months ago, and [...]