Tag: Communication design

If we’re communicating graphically we need to understand graphic communication, not how to use Quark

  • August 12, 2009 at 8:06 pm

  • We often make the mistake of assuming that learning how to use a tool will somehow make us good at the job the tool was designed for. I believe our efforts are better spent on first learning the skills and then choosing the tools. Take Quark Xpress, an industrial-strength tool for graphic design professionals. Professionals. In [...]

Should we worry about delivering online content to offline users?

  • September 11, 2008 at 9:16 am

  • In a recent forum* post someone asked how to deliver online content to offline users. An understandable question maybe, but (I believe) a mistaken objective: communicating effectively should be more important than ensuring everyone has the same experience.