Tag: conversion

"Mad Libs" Style Form Increases Conversion 25-40%

  • March 8, 2010 at 12:05 pm

  • This is really interesting, because I always assumed that online registration forms were easier to use if their components were separated clearly. This post suggests that in fact a narrative paragraph containing the form fields in-line is more likely to encourage use. Thanks to Martin Black for drawing my attention to this on Twitter. Visit [...]