I took the bag, more out of bewilderment than anything else. Lost inside it were a LighterLife chocolate bar and a couple of leaflets telling me how to lose weight.

I object to this on a number of levels, but two things particularly irked me.

Firstly, what an outrageous waste of resources. I don’t need a plastic carrier bag, especially as its contents would have fitted in my pocket. I don’t care that it’s ‘made from 100% recycled material’: presumably it’s not itself recyclable as it would have screamed that at me, and I suspect the majority of people will simply chuck it in the bin.

The other thing is that I hate people telling me that a tempting bar of confectionery is a healthy alternative to lunch. Maybe the bar in question really is better for me than a ham salad sandwich, but it’s still a chocolate bar. No wonder the nation’s health is in trouble if we’re encouraged to view munching chocolate snacks as equivalent to eating well.

Bah.

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